Customer Relationship Management (CRM) is used to understand and manage the business needs of their leads and real customers. 

1. It helps with capturing all the required information to provide a total view of customers interests and preferences.

2. Offers different ways to manage the sales and marketing processes to interact and engage with customers.

Zoho Bigin by Zoho CRM is a pipeline-centric CRM built for small companies that helps you manage your customer relationships in a easier way.

All of your leads information, including emails, activities, etc., can be captured in Bigin so you can have all the necessary information to move the conversation forward.

With Zoho Campaigns, you can create, send and track email campaigns that will help you build lasting relationships with your customers. Additionally, you can automate follow-up messages depending on your customers interests.

Zoho forms count with a easy to use form builder, which helps you create forms in a simple way, without requiring any installation or download. In this way, you can build forms, share it, collect data and have extensive reports and analysis of the information collected.

With Zoho Sign, the e-signing solution, you will be able to send files or documents intended recipients in order to obtain a digital signature. In this way, you can avoid a huge paperwork to get some documents signed.

Zoho Social is a platform that helps businesses of all sizes manage their social media presence. There's so much to social media marketing—scheduling and publishing content, listening to and engaging with your audience, and analyzing performance across social networks, that's why Zoho Social is created.

Zoho SalesIQ is a platform that can help you boost your sales, support and marketing activities on your business website/application. It identifies visitors visiting your site or accessing your product, keep them engaging with the automation tools and helps you communicate with them via message, audio call, email, etc.

Zoho Survey was launched to cater to the growing needs of the survey market. Whether you're a business person, a professor, an artist, or a college student, Zoho Survey helps you serve a diverse audience. You can create surveys by using over 25 question types, 250 multi-lingual survey templates, customized themes, integrations, and branding.

SalesInbox is an intelligent tool for email, which seamlessly integrates with Zoho CRM to combine email and CRM information in one place. SalesInbox automatically populates work email into the respective columns based on CRM data, which helps in keeping mailboxes organized for salespeople.

Zoho Sites is an “instant website builder” that allows you to create visually appealing websites in minutes using an intuitive drag-and-drop tool. No experience is required. You can even create your site for free and get free hosting as well.

Customization and conversion optimization platform to analyze the key metrics of your website, understanding the online behavior of your visitors, and giving them a personalized experience to increase conversions.

Zoho Backstage is an enterprise event management tool to help you create memorable event experiences. It's everything you need, from website creation, ticketing, and event promotion, to attendee registration and engagement. 

Zoho Commerce is an e-commerce platform that enables businesses to build their own online store, accept orders, track inventory, process payments, manage shipping and market the brand without requiring experience, with the use of integrations. 

Zoho Bookings, at its core, is an online tool your clients can use to book appointments with you. It gives you complete control over managing those scheduled events. If you own a business, your clients would agree that the process of booking appointments can be inconvenient without an easy-to-use online tool.

Marketing automation refers to the process of using software to automate the repetitive tasks involved in marketing. It helps you successfully manage your marketing activities across multiple channels. Generate more leads, convert them to customers, and retain them longer.